Why you're probably wrong about everything

Leaders suffer from two fatal flaws that affect how we perceive the world around us, says former Ipsos MORI MD Bobby Duffy.

by Stephen Jones

Most CEOs are fairly confident they have a sound perception of what’s going on inside and outside their company. After all, as the one at the wheel, it’s their job to know where to steer. 

As the Managing Director of global polling firm Ipsos MORI’s Social Research Institute (a position he held until 2018) it was Bobby Duffy’s job to know exactly how people perceive things. He’s got a warning for cocksure CEOs: you're probably not as right as you think you are, but it’s not entirely your fault.

In his book, The Perils of Perception, using studies from over 40 countries, Duffy argues that the human brain suffers from two natural flaws that affect how we perceive the world around us.

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