The world of Apple rumours is a dark and murky place, but here’s an interesting one: Peter Misek, a tech analyst at Jefferies, reckons the company is testing the idea of pushing up the price of its next iPhone by $100 (£59.83).
Here’s what Misek said:
‘The possibility may at first seem farfetched in light of investor concerns regarding possible carrier subsidy and handset price cuts due to smartphone saturation and lack of differentiation. But we think this general lack of differentiation could be the reason why Apple may be able to get a price increase. Carriers realise that the iPhone 6 will likely be the only headline-worthy high-end phone launched this year and that they will lose [subscribers] if they do not offer it.’
Reading between the lines, that means Apple is so unimpressed at the quality of the iPhone’s competitors this year, it reckons consumers will put up with the $100 increase. Or, more likely, providers would suck up half the increase, leaving consumers with $50 extra on their mobile bill.
When it’s launched in September, the iPhone 6 will be Apple’s first foray into ‘phablet’ (hybrid phone and tablet, natch) territory. Screen size predictions vary between 4.7 and 5.5 inches (although it’s likely it’ll be towards the larger end of that range).
If the rumours about Apple pushing up its price are true, it’ll be a change of tactic for Apple. Lest we forget, the iPhone 5c – largely considered to have been a bit of a flop – was launched as a ‘cheap’ alternative to the 5s, aimed at the Chinese market. Sadly, its £429 pricetag (and that’s just for the 8GB model), still put it at the higher end of the market in China. Presumably with the iPhone 6 it’s given up on that strategy.
Meanwhile, photographs of iPhone 6 manufacturing equipment have surfaced on Chinese Twitter equivalent Weibo. MT has to admit that photographs of moulds and line drawings don’t get it especially excited – but if you’re into that kind of thing, here they are: