And no wonder - along with the dear old BBC site, wimbledon.org is a great example of how to organise, enable and deliver a huge amount of enormously varied content in a genuinely engaging way. This year's online highlights include streaming video and the amazing ball tracking and position graphics generated by Hawk-Eye.
But far and away the most geek-tastic Wimbledon experience yet is delivered courtesy of the tournament's top tech-meisters at IBM; tennis has made it to the Metaverse. Yes, all you Second Lifers out there in MT land can log on, boot up your Avatars and mosey on down to watch a few sets in the online parallel world that is Second Life. The on-court action will be faithfully - if clunkily - reproduced, as the information used to generate the virtual play is the same real-world data you see on TV graphics or the Wimbledon website. Undeniably impressive, if just a mite pointless.
If you do drop by, be sure to say hello to your IBM host, a dangerous-looking dude with the torso of Robocop and the legs (complete with tights) of Nureyev. He goes by the name of Mr e-predator potato. Or Ian, as his real-world mates call him. It's the future alright, but what on earth would Dan Maskell have made of it all?