This family-orientated games machine is aimed at 'we' rather than 'I'; the 'we' sound is available in most languages; and, at one syllable, the name is short enough to make abbreviations unnecessary. Nintendo insists that the odd spelling resembles the machine's stick-like controllers and symbolises people getting together to play. 'Wii will change everything,' the firm declared at its launch. But puns are risky when, in English-speaking countries, 'Wii' also sounds like the nursery word for urine. Perhaps the company thought a hint of playground naughtiness would add to the machine's child-appeal - something it already has in abundance.
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