Its main business meaning is American and dates from the early 20th century: a commercial opportunity. It received a boost in the 1950s when Rosser Reeves, head copywriter at new ad agency Ted Bates, identified the Unique Selling Proposition: an offer that the consumer won't get elsewhere. The 'value proposition', favoured by business theorists like Michael Porter and Kaplan and Norton, is about working out what your product or organisation offers to specific customer groups. But an individual can be a proposition too. If you're in charge of recruitment, you might wish to 'proposition' a 'good proposition', but proceed with care. The verb has, since the 1930s, been more closely associated with the street corner than with the boardroom.
Leadership from a distance requires carefully study of human nature, says L&D specialist Sudhakar Sampath.
Leadership from a distance requires a careful study of human nature, says L&D specialist Sudhakar Sampath.
Set up shop and they shall come? Not so fast, says private equity investor Chris Hurley.
Moving office? Restructuring? New IT system? Change needn't be painful if it's managed well.
Finding time, living fearlessly and leading at speed are on this month's boardroom reading list.
Equitable Life's days have been numbered ever since its 1990s fall from grace, but it hasn't taken decline lying down.