Its main business meaning is American and dates from the early 20th century: a commercial opportunity. It received a boost in the 1950s when Rosser Reeves, head copywriter at new ad agency Ted Bates, identified the Unique Selling Proposition: an offer that the consumer won't get elsewhere. The 'value proposition', favoured by business theorists like Michael Porter and Kaplan and Norton, is about working out what your product or organisation offers to specific customer groups. But an individual can be a proposition too. If you're in charge of recruitment, you might wish to 'proposition' a 'good proposition', but proceed with care. The verb has, since the 1930s, been more closely associated with the street corner than with the boardroom.
Sean Ramsden's export business Ramsden International has benefited from Brexit depreciation and the rise of brand Britain abroad.
The best things in life are free. Which is just as well really...
The former banker, civil servant and diplomat talks changing careers and the future of augmented reality.
Our goals can seem unattainable when we obsess over our weaknesses, says Rachel Bridge.
It's not a case of demand, but the fact there are no jobs.
The government's Shared Parental Leave scheme falls well short in providing a level playing field.