The word suggests a return to health, but its origins are in the law. It arrived in English from Anglo-Norman in the early 15th century. The Anglo-Norman word recoverie meant the act or process of regaining something as a result of a legal judgment, and the English usage followed that. It is still used in that way. It wasn't until a century or so later that it began to be employed in less technical senses: for the return of a person to a healthy condition, for instance. It is from this that our economic sense seems to have emerged, during the 19th century: this 'recovery' is a return to a healthier financial position. Listen to the radio and you can hear it applied to stock market prices, to the value of currencies and to house prices. But what we most want is for it to be applied to the country's economy after a recession - and for that we may have to wait a while.
You spend enough time doing it, but have you ever thought about how you do...
How to make sure top talent swipes right on your business.
Case study: Rentokil’s smart mouse traps use real-time surveillance, transforming the company’s service offer.
But too often businesses stigmatise it.
"It's more important to make the decision right than make the right decision."