Words-Worth: Tribes

Where does the word 'Tribes' come from?

by John Morrish

Time for a powwow about business 'tribes'. There are 'tribes' in the marketplace; you need to identify them and supply them with the right warpaint and wampum.

Your teams, groups and departments are rival 'tribes' too; you need to unite them and lead them, like Tecumseh with an expense account. Real 'tribes' claim to be family. These are just groups with their own interests: a subculture, if you like.

A French sociologist, Michel Maffesoli, first identified 'urban tribes' - punks, for instance - in 1988. It's a useful analogy; or it may all be Sitting Bull.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package