WORLD: GAMES WAR - COMPUTER GAMES MARKET.

WORLD: GAMES WAR - COMPUTER GAMES MARKET. - Spurred by the advance of the CD, battle has broken out in the computer games industry. At stake is not simply a toy market but the global future of home entertainment.

by Simon Shaw.

Spurred by the advance of the CD, battle has broken out in the computer games industry. At stake is not simply a toy market but the global future of home entertainment.

In March of this year media conglomerate Pearson paid $462 million to acquire The Software Toolworks, a California-based publisher of interactive software. In July, Blockbuster Entertainment bought a 75% share of Richard Branson's Virgin Interactive (later increased to 90%) for $165 million. Other major companies such as Time Warner and Sony have also been conspicuously active in a sector that has traditionally been subject to casual dismissal as a mere 'toy' market. Something big is stirring in the electronic undergrowth.

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