We know that you want to have access to the very latest management ideas. And we also realise that you have very little time to scour the world for them. So, we have invented a new publication to do the work for you. Having the right ideas at the right time can make all the difference between winning and losing.
And for that reason we will supply hundreds of new ideas in the magazine and online.
By joining forces with INSEAD, the leading business school in the world, we will offer a unique blend of articles and reviews drawing heavily from the world of research, as well as the real world. You won't have to dig deep to find the nuggets of gold, as we will bring them to the surface in accessible, punchy articles. Our regular Review of Reviews section will include the best of the management journals and distill the information.
This will not be another publication that pushes one national perspective or other. Uniquely among business magazines, we will be viewing and interpreting the commercial scene from a global point of view.
We have created World Business to make your work more profitable, and we hope also to offer some light amusement along the way. If we are right, you will find it indispensable. Please do send me your comments. I am keen to hear ideas from you, too.