Yahoo has not had a good time of it over the last twelve months. The firm has got through three CEOs for various reasons (including the most recent one, Scott Thompson, who left after a spot of CV trouble), and profits continue to fall.
But the new hope is Mayer, a recruit from Google where she has worked since before it floated in 2003. She’s already worth a reported $300m because of stock she owned in the company when it went public, and she is seen as a bit of a guru of the Silicon Valley scene.
Yahoo has tens of millions of visitors logging on to its homepage each day, so Mayer’s challenge is to do something which monetises all that popularity. We wish her well, but can’t help thinking that once an internet phenomenon starts to falter, it’s an inexorable slide to the digital scrapheap. Just ask ITV about Friends Reunited.