Zaggora and Bijoux Place founder Dessi Bell's three top reads

The founder of fitness-wear company Zaggora and jewellery brand Bijoux Place takes lessons from the Wal-Mart patriarch.

by Dessi Bell
Last Updated: 26 May 2015

1) The Hard Thing About Hard Things by Ben Horowitz

Harper Collins, 2014

A great business book that does not spare the details of what it is like to run a big company. It's real and raw, and full of Horowitz's trademark humour and references to rap music.This has been a great tool for me over the years, helping me to appreciate that when things go well, it's usually due to the strength of your team; when they don't, it's your fault.

2) Startup CEO by Matt Blumberg

Wiley, 2013

Focused on the nitty-gritty of expansion, this is a great read and gets you thinking about all the stuff that goes into building an organisation. I've used this book to focus on a lot of the unglamorous stuff that goes into building a business, such as looking at compensation or incentive structures. Jargon-free and full of practical advice, it's one for every business owner.

3) Made in America by Sam Walton

Bantam Books, 1992

This is the only book by king of retail Sam Walton, the man who turned a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. A remarkable book that focuses on providing value for the customer. A useful reminder that we need to think about our customers' money the same way we think about our own: we have to justify the value provided.

Meet Dessi Bell at Inspiring Women Birmingham on 23 April. Click here to learn more. 

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