Zoopla is losing ground to Rightmove in the battle of the online property portals

Estate agents' much-hyped competitor OnTheMarket is going nowhere fast.

by Rachel Savage

Estate agents may moan at any opportunity about the havoc the internet has wreaked on their business model, but their barbs are bouncing off Rightmove, which is cementing its position as by far the largest and most popular online property portal.

OnTheMarket, estate agents’ answer to the perceived duopoly of Rightmove and Zoopla, looks like a bit of a damp squib at the moment. The number of people saying they use it to search for properties and lettings has fallen in recent months, according to research by analysts Liberum.

Which property portal do you use when searching for sales?

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